Follow-ups that run themselves.
Regulars drift quietly, and nobody tells you. dogmode notices first and sends one friendly nudge at the right moment, in your voice, inside guardrails a person would want.
Always on, always following up.
Four run today at our founding pilot, sending real nudges to real customers. The other three are built and waiting: you flip each one on when it suits you.
Abandoned checkout recovery
Someone starts booking and drifts off. A friendly note brings them back to finish the booking. Live today.
Warm-lead follow-up
An owner who enquired but never booked gets one gentle check-in. Not a drip campaign. Live today.
Appointment reminders
The visit is confirmed on booking and remembered before the day, so no-shows drop. Live today.
Due-back rebooking
When a dog passes its usual interval, the owner gets a nudge to book the next visit. You set the cadence per service. Live today.
Review asks
A well-timed ask after a great visit, deep-linked to the right branch's Google review box. You switch it on.
Win-backs
Dogs you have not seen in a while get a warm we-miss-you before they drift away for good. You switch it on.
Birthday wishes
A little delight on the dog's birthday. Only dogs with a birthday on file get one. You switch it on.
The 4 that run today.
Each one in your shop's name, at a polite hour, and quiet for anyone who already booked.
Abandoned checkout recovery
Someone starts booking and drifts off. A friendly note brings them back to finish the booking.
Warm-lead follow-up
An owner who enquired but never booked gets one gentle check-in. Not a drip campaign.
Appointment reminders
The visit is confirmed on booking and remembered before the day, so no-shows drop.
Due-back rebooking
When a dog passes its usual interval, the owner gets a nudge to book the next visit. You set the cadence per service.
Polite hours only.
Sends happen 8am to 8pm in your shop's own timezone. Never at midnight.
One nudge per fortnight.
A hard cap of one automated message per customer every 14 days, across all follow-ups combined.
Already rebooked? Silence.
If the owner already booked, the nudge is skipped. Nobody gets chased for something they did.
Opt-out means out.
One opt-out silences every automation for that owner, everywhere.
Yours to steer.
A follow-up that spams your clients costs more than it earns. Every automation runs inside the same hard rules, and none of them can be talked out of it.
Your words
Reword any message and see a live preview before it ever sends.
Receipts, not vibes
Every automation shows what it sent and when it last ran. Texts carry real delivered-or-failed receipts.
An honest won-back count
A booking counts as won back only if it lands within 72 hours of the nudge. If we cannot prove it, we do not count it.
Never touches money
No automation can charge a card or move a dollar. Money only moves when a person acts.
Repeat bookings are not an automation
Looking for repeat bookings, where a regular is booked in every week? That is a booking feature with you in charge, not an automation.
Every one has its own switch
Each follow-up has its own switch, and every automation shows what it sent and when it last ran.
Actions speak louder than words.
What a shop manager at our founding pilot noticed.
“The follow-ups go out whether I remember or not. People who had drifted off just book themselves back in, and I did nothing. That is money I would never have seen and never known I had lost.”
“The cards get shared, and that is the part I did not see coming. People put them on their stories, and their friends message us asking who does their dog. It is the only marketing we do that our customers do for us.”
“I have used software that was clearly built for hair salons with the word dog swapped in. This one knows what a coat type is, and that a dog has two owners who both want the photos. Nothing had to be worked around.”
“It knows what her dog gets and who does it, so when the card says she is due, it is one tap and she is in the book. She is not picking a service off a list she does not understand. My older clients manage it, which was the bit I was worried about.”
“They do not glance at it. They sit with it. One of my customers had her dog's card open on and off for the best part of an afternoon showing people.”
“It does not get read and binned. They open it again that night, then again at the weekend to show someone. By then it is not a receipt, it is a photo album of their dog.”
“People pick the bigger service when they can see what it actually is, instead of me describing it over the phone. And they add the teeth clean themselves, which they never did when it meant asking me for it.”
“Asking for a review used to be the most awkward part of the day. Now it is a button on a card they have already opened and smiled at. Nobody has to stand at the counter asking.”
Our founding pilot shop's owner holds an equity stake in dogmode.
Included in every plan.
Every follow-up, on every plan. Email is free and unlimited; 200 texts a month per location are included, then a small price a text (your country's is on the pricing page).
Frequently asked questions
Which follow-ups run?
Abandoned checkout recovery, Warm-lead follow-up, Appointment reminders, Due-back rebooking, Review asks, Win-backs, Birthday wishes. Four run today at our founding pilot, sending real nudges to real customers. The other three are built and waiting: you flip each one on when it suits you.
Will my customers get spammed?
A hard cap of one automated message per customer every 14 days, across all follow-ups combined.
When do the messages go out?
Sends happen 8am to 8pm in your shop's own timezone. Never at midnight.
What if the owner already rebooked?
If the owner already booked, the nudge is skipped. Nobody gets chased for something they did.
Can an owner opt out?
One opt-out silences every automation for that owner, everywhere.
Can an automation charge a card?
No automation can charge a card or move a dollar. Money only moves when a person acts.
Can I change the wording?
Reword any message and see a live preview before it ever sends.
How do I know what was sent?
Every automation shows what it sent and when it last ran. Texts carry real delivered-or-failed receipts.
What counts as won back?
A booking counts as won back only if it lands within 72 hours of the nudge. If we cannot prove it, we do not count it.
Are repeat bookings an automation?
Looking for repeat bookings, where a regular is booked in every week? That is a booking feature with you in charge, not an automation.
Which ones are live today?
Abandoned checkout recovery, Warm-lead follow-up, Appointment reminders, Due-back rebooking. The others are built and waiting: you flip each one on when it suits you.
Do the texts cost extra?
200 texts a month per location are included, then a small price a text (your country's is on the pricing page). Email is free and unlimited.
Can I switch one off?
Yes. Each follow-up has its own switch, and every automation shows what it sent and when it last ran.
Do follow-ups go out in my shop's name?
Yes. Every message carries your shop's name and your own booking link, so the owner books you, not a stranger.
Do follow-ups work at every branch?
Yes. Every branch's follow-ups run inside the same guardrails, and each review ask is deep-linked to that branch's own Google listing.
Discover more features
Run your shop
The back office that keeps a busy day, or a multi-branch group, running smoothly.
Payments & one-tap checkout
Let owners pay and rebook in one tap with Apple Pay or Google Pay, so bookings arrive paid up front. Prefer your own checkout? Point the card at it instead and nothing changes.
The Marketplace
Dog owners near you find your shop, see your prices and real reviews, and book in a tap.
Rebooking engine
The post-visit glow, turned into the next appointment: the core of why dogmode pays for itself.
Beautiful report cards
A branded, photo-led card built for whatever you do, in about two minutes from any phone.
Engagement that builds the bond
Owners don't just read the card. They react, message back, and feel cared for between visits.
Light CRM
Your dogs, owners and history kept together, so you always know your regulars.
Reviews & referrals
Happy owners become your marketing: more Google reviews, and new owners discovering you.
Analytics & insights
See exactly what every card drives (opens, loves, rebookings, reviews) on one customisable dashboard.
Your brand, throughout
Every card looks like your business, not ours.
Delivery your way
Send however suits you, and owners never need an app or an account.
Built for every kind of dog business.
Ready when you are.
Set up in about a minute. Free for 7 days, no card.
dogmode on every phone.
Run your shop from your pocket, and give every customer their dog's own app.
The Dogdoor, for dog owners
Their dog's cards, photos, bookings and chat. No app store: it opens from a text.
dogmode, for your shop
Sign up, then add it to your home screen from the app: it runs like an app on iPhone and Android.