We only count what we actually brought you.

“Asking for a review used to be the most awkward part of the day. Now it is a button on a card they have already opened and smiled at. Nobody has to stand at the counter asking.”

“The follow-ups go out whether I remember or not. People who had drifted off just book themselves back in, and I did nothing. That is money I would never have seen and never known I had lost.”

“The cards get shared, and that is the part I did not see coming. People put them on their stories, and their friends message us asking who does their dog. It is the only marketing we do that our customers do for us.”

“I have used software that was clearly built for hair salons with the word dog swapped in. This one knows what a coat type is, and that a dog has two owners who both want the photos. Nothing had to be worked around.”

“It knows what her dog gets and who does it, so when the card says she is due, it is one tap and she is in the book. She is not picking a service off a list she does not understand. My older clients manage it, which was the bit I was worried about.”

“They do not glance at it. They sit with it. One of my customers had her dog's card open on and off for the best part of an afternoon showing people.”

“It does not get read and binned. They open it again that night, then again at the weekend to show someone. By then it is not a receipt, it is a photo album of their dog.”

“People pick the bigger service when they can see what it actually is, instead of me describing it over the phone. And they add the teeth clean themselves, which they never did when it meant asking me for it.”