PricingFree with dogmode Payments

We charge per location, and the bookings paid through dogmode pay the subscription down to $0.

Just me

$0 with dogmode Payments

US$39

per month

7-day free trial, no card to start

Includes

  • Every feature, for one person
  • 200 texts a month, then US$0.20 each
  • 5.9% on a booking paid through dogmode, card processing included
  • Email and link sharing, free and unlimited
Start now

A chain

Custom rates

For teams over 20, multi-site groups and franchises.

Contact sales

Each extra van: US$49 a month. Your plan includes the first.

See full pricing

Compare plans

WhatJust meA shop
Plans
SubscriptionUS$39per monthUS$99per month, per location
Locations1Unlimited
Features
5 card types, one builder
Photos & video
Reactions
Two-way chat
One-tap rebook
Repeat bookings
Your shop's own page
Found near them
Direct Google review deep-link
Live Google rating
Customisable dashboard
Explore & export
Dogs & owners
Loyalty & visit history
Logo, colours & themes
Your staff, credited
Text, email or link
No download for owners
Inbox & team channel
Multi-branch ready
Online bookings
Your own booking pageFreeFree
Booking from the report cardFreeFree
Your website, embeddedFreeFree
Your Instagram, Google and Facebook linksFreeFree
Marketplace, a new customer20% of the first bookingUS$8 to US$200 · free while your city has under 25 shops20% of the first bookingUS$8 to US$200 · free while your city has under 25 shops
Marketplace, a returning customerFreeFree
Payments
A booking paid through dogmode5.9%card processing included5.9%card processing included
A booking you take yourselfNo feeNo fee
The smallest fee on one paymentUS$0.50US$0.50
Apple Pay, Google Pay, every card type
Deposits and no-show protection
Communications
EmailFreeunlimitedFreeunlimited
Dogdoor notificationsFreeunlimitedFreeunlimited
Texts200 a month includedthen US$0.20 a text200 a month per locationthen US$0.20 a text
Calls through dogmode, numbers hidden from staffUS$0.15 a minuteUS$0.15 a minute
Team
Staff loginsUnlimitedUnlimited
Per staff memberNothingNothing
Owner and staff roles
Staff see their own pay
Optional add-ons
Your websiteYour own address, your menu and your bookings, made from your listing and kept in sync.US$49 a month, or US$490 a yearset-up US$490, free for the first 10 shopsUS$49 a month, or US$490 a yearset-up US$490, free for the first 10 shops
Each extra vanFor a business that goes to its customers: a second van, and each one after it.US$49 a monthyour plan includes the firstUS$49 a monthyour plan includes the first
A custom integration with your booking systemBookly and others: bookings land in your diary from day one.Set up once, quotedSet up once, quoted
Support
Email
Chat, with a human
Your customers moved in for youFreefrom your current software or a spreadsheetFreefrom your current software or a spreadsheet

Frequently asked questions

How can the software be free?

Run your bookings and payments through dogmode and our 5.9% booking fees replace your subscription, dollar for dollar, down to $0. You never pay both. For a one-location shop that is about US$1,678 of bookings a month.

Is there a free plan?

There is a free 7-day trial and we do not ask for a card to start it. After that a shop is US$99 a month per location and a solo business is US$39 a month, and either reaches $0 once your booking fees cover it.

How much does software for a dog business cost?

Ours is US$99 a month per location in US dollars, or $0 when your bookings and payments run through dogmode. Solo groomers, walkers and sitters pay US$39 a month.

What will I actually pay in a month?

For one location: at most US$99 for the plan, minus your booking fees, floored at $0. The first 200 texts are included, then US$0.20 a text; email and link sharing are free and unlimited.

Does dogmode charge a fee on every booking?

No. We take 5.9% of a booking paid through dogmode, card processing included, with a floor of US$0.50 on one payment. A booking you take yourself, a walk-in or a cancellation costs nothing.

Can I use dogmode without taking payments?

Yes. The plan is then the price, US$99 a month per location or US$39 a month. Everything else works the same; you only miss the booking-fee credit that takes the plan to $0.

What does the Marketplace cost?

Nothing while your city lists fewer than 25 shops. Once it does, a new customer who finds you on the Marketplace costs 20% of their first booking, with a floor of US$8 and a cap of US$200. A returning customer never costs a cent, and neither does anyone who books through your own links.

What is the difference between Just me and A shop?

Just me is for one person working alone, with no premises: a groomer, walker or sitter. A shop is for a shop with a team and a place, from one person up to twenty, priced per location. Both have every feature; over twenty people or several sites, A chain is priced with you.

Do you charge per staff member?

No. The price is per location, not per person. Your whole team works from one login on their own phones, so adding a groomer costs nothing. If you go to your customers, your plan includes your first van, and each van after it is US$49 a month.

Is the price in US dollars?

Yes. Every price on this page is in US dollars and it is what we charge, so your invoice matches your statement with no exchange rate and no foreign transaction fee in between.

Do I have to book a demo to see the price?

No. Every price is on this page. Start the free trial and send a real card today without speaking to anyone. We are happy to walk you through it if you would rather, but it is never the gate.

Are there setup fees or lock-in contracts?

No setup fee and no exit fee. It's month to month: upgrades start straight away, reductions apply from your next billing date, and you can leave with 30 days' notice. The one exception is a custom integration with your own booking system, which is quoted and set up once.

Built for every kind of dog business.

Ready when you are.

Set up in about a minute. Free for 7 days, no card.

dogmode on every phone.

Run your shop from your pocket, and give every customer their dog's own app.

The Dogdoor, for dog owners

Their dog's cards, photos, bookings and chat. No app store: it opens from a text.

The Dogdoor, for dog owners

dogmode, for your shop

Sign up, then add it to your home screen from the app: it runs like an app on iPhone and Android.

dogmode, for your shop